If you're thinking of starting a healing crystal business, you've come to the right place.
If you’re new to the healing stones community, you may have a hard time figuring out how you can start a business that actually helps your clients.
In this article, we’ll look at how you can get set up and launch your business in a weekend…..(ready for the challenge)
Since you are here I assume you already know the basics like Amethyst is just purple, right? And what's the difference between rose quartz and pink quartz?
In fact, there are many differences between the various types of healing crystals, and knowing them can help you choose the perfect stones but that’s not why we’re here.
There has been an uptick in demand for what’s called the “mystic beauty” category which happens to include spiritual jewelry in marketplaces like Etsy, Amazon, and eBay
Let’s get your business started...
Research your market
Google trends.
It would be remissive of me to not mention the word research when starting a business venture.
The first place you would want to start is google trends to see how the demand for healing crystals looks like.
You want to see an upward trending graph. I personally like to select products that do not have seasonality.
Once you confirm demand on google trends move on to the next step
Facebook Insights
Use the Facebook Insights tool to get an idea of your audience demographics and their activities.
The graphic below shows 90% of all women on Facebook (55%) have an interest in crystals (be mindful this number might include “fashion crystals” so an in-depth analysis might be required especially before running paid ads.
Facebook insights will also reveal information like the pages they like and location.
Spy on your competition
Check out marketplaces like Etsy and Amazon to see what your competition is or not doing.
Gather all the intel you can get to make your product and customer experience much better.
Just from the comment above you will know that you need vibrant and larger crystals. All this can be communicated in your product description as part of your objection handling.
Read user comments
Now it is time to read user comments from already existing forums and product comments.
Join Facebook groups, online forums like Reddit and start reading comments.
From the comments, you should find common complaints or excitement which you can use on your product page.
Grow your buyer list using a giveaway
Now that you have done your research and collected all the intel, it is time to go work and start growing your list.
You will need a Gmail account so you can access Google forms and create a survey.
The goal of this giveaway survey is to grow your launch list. Some of the giveaway ideas include a set of healing crystals, a free session with an energy or chakra healer (if you are an expert or know an expert), a free crystal grid, and a guide, etc.
You can also find energy healers on marketplaces like Fivver. Like the expert below has more than 300 reviews and charges $10…..mind-blowing!
You will definitely need ways to bring your target audience to your form.
You can use several ways like working with those who already have your perfect audiences like Instagram & TikTok influencers, bloggers, and healers.
Another way is to use paid ads, specifically Facebook and Google ads to fill out your pipeline.
Make sure you have a great email sequence read that ideal should give your audience quick wins in the first few days….
Pro Tip: You can hire a crystal expert (if you are not an expert) to create a short video on how to use crystal and include it in your welcome series.
Where to source your crystals
Some of the places you can start looking at sourcing your crystals includes suppliers located in the US.
Some of the suppliers in the US include Enter the Earth, Deva Dance, and Carnival US LLC. (I am not affiliated with any of these suppliers)
You can also find suppliers outside of the US using a marketplace like Alibaba which has a lot of crystal suppliers.
You must know that you will need to do thorough due diligence when sourcing from China.
When sourcing on Alibaba make sure the supplier has the credentials: verified supplier, gold supplier, and has trade assurance.
You will still need to do more due diligence. I can not insist on it more enough.
Pre-sale your crystals
Now that people are joining your email list it is time to presale your healing stones.
Create a simple one-product page on Shopify offering a founding member discount to anyone that pre-orders. You must make it clear that it will take a while to deliver.
Why pre-sale? It is the quickest way to validate your market viability without taking on the risk of holding inventory.
Look at the numbers you got from the suppliers include shipping and packaging costs and other overheads to determine your pricing.
Fulfilling orders
As far as fulfilling and packaging your initial orders, go with USPS (make sure to get tracking for each order) and use the small envelopes or boxes.
Make sure to update your tracking information inside Shopify.
Start collecting initial reviews from your founding members to build social proof and trust for your store.
Scaling your crystal business
Now that you have a proof of concept it is time to scale, which means scaling your ads, your affiliate relationship to acquire more buyers.
Work with your suppliers to get better pricing and favorable shipping times.
Think about working with fulfilment partners like ShipStation so you can just concentrate on growing your business.
Thinking about adding more choices of crystals as you grow.
Future opportunities
Some of the future growth opportunities include newsletter, subscription business model, app, jewelry, and energy healing marketplace.
Did you find this article useful? If so, so with another ambitious entrepreneur.